NEW LABEL ALERT: introducing made-in-Britain brand Jara Wine


On Fashion Revolution Day when we’re thinking about where our clothing comes from, there’s nothing we love more than a made-in-Britain label. So we were delighted when details of new London brand Jara Wine pinged into our inbox this morning.

The short order label’s debut collection for SS14 features a range of playful and versatile dresses and tops made from carefully selected materials like organic cotton, lace and silk satin. Each piece comes in four sizes and has been designed to artfully enhance the figure. But best of all, the entire collection is made in limited quantities here in the UK – making it ideal for indies.

“I wanted to create a collection of garments that was easy to wear and suitable for many occasions,” says its London-based creator Jara Weinkauf. “Depending on styling and accessories, all my dresses are a safe choice for work, festivals and travel.”

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