New, premium, footwear and emerging brands to appear at Pure London’s February edition

Over 700 brands will join the exhibitor line-up at Pure London in February, ranging from inspirational eveningwear and young designer dresses to premium accessories, an exciting range of menswear and statement fashion pieces.

Pure London will showcase the finest in capsule collections from emerging brands, while the Pure Premium will house over 40 high-end brands, each offering unique, bespoke and couture collections for AW16/17 as well as short order for SS16.

Following its highly-acclaimed and applauded inauguration at the August show, the Premium Footwear Brands area will return again this season, offering a unique and an exciting way of presenting must-have collections from a variety of high-end footwear brands.

The Pure Footwear and Accessories offering will showcase everything from expert millinery to handbags, shoes and fashion jewellery.

Adding a wholly new element to the show, Pure Menswear will launch in February as a hub for breakthrough menswear designers. Targeted at fashion boutiques and other independent retailers who want to launch into the menswear market, exclusive trend-led pieces will be presented from brands exhibiting at the show for the first time.

Pure London, 14-16 February 2016