The majority of women in the UK will only update their wardrobes a couple of times a year, according to new data published by British fashion retailer Celuu.
According to the brand’s latest survey, 42 per cent of women buy clothes online twice a year on average, which suggests that most consumers are seasonal shoppers who add key pieces to their collections to suit the changing weather conditions.
The research indicated that just 14 per cent of women purchase clothes monthly, with only two percent who buy fortnightly and a further two per cent who shop online on a weekly basis. Just under 40 per cent of the poll said they don’t buy clothes online at all.
Interestingly, the research also highlighted a significant difference in the online clothes shopping habits of men and women. Just 28 per cent of male respondents said they purchased items twice a year, while 58 per cent revealed that they never bought clothes online at all. Eight per cent buy monthly and just under six per cent have a fortnightly splurge.
Gaby Sherriff, senior designer at Celuu, says that women have become increasingly selective about what they buy, with many looking for adaptable garments that can be worn in numerous different ways:
“Celuu will always look at how our customers will wear our garments. ‘How is she going to wear it? Where is she going to take it? And then what product do we design for that?’ Everything is about end use and lifestyle.”