New Zealand label Foil successfully merges style with comfort in its vibrant SS22 collection

Created in New Zealand, womenswear label Foil produces garments combining comfort and style while drawing influences from around the world. The label is known for its special finishing touches, attention to detail and outstanding quality that helps it stand out from other labels. Perfect for customers aged 30-plus, its pieces are available in UK sizes 8 to 18 and offered at affordable price points. Meanwhile, the brand is only stocked by independent retailers – meaning there’s no competition online. For SS22 its collection focuses on natural fabrics – from tailored linens to cotton jerseys. Expect contemporary knitwear pieces, flattering trousers, easy-wear separates and classic silhouettes with a relaxed trend-led edge. With a beautiful colour palette updated each season, its striking prints and coordinated plains make it easy to create a unique collection for your boutique. Hero styles include its best-selling linen duster coat, a trapeze 7/8 slim leg trouser – fondly known as ‘the naked trouser’ by stockists – alongside cotton slub dresses and tees. Wholesale prices are around £19 for tops, £18 for trousers and £29 for dresses while the minimum order requirement is £1,500.

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