Nine Scandinavian fashion brands to have on your radar for SS22

Turn up the style stakes next season with our pick of ultra-chic Scandi brands


Offering romantic, bohemian fashion for modern women, Danish label Cream Clothing’s collections combine feminine shapes with exquisite details. The brand’s pieces are targeted at women aged 35-plus. For SS22, its main collection embraces handcrafted and DIY aesthetics with playful silhouettes, details and colours as well as statement pieces to elevate boutique edits. Themes include handcrafted details, floral prints in both vintage and multi-tonal colourways and flamboyant hues that can be worn to create a monotone look. Coral, green, blue and yellow are key colours in the collection, which are combined with earthy and neutral tones for a harmonious aesthetic. Expect washed and coloured denim, crochet-look knits, light woven cotton with eye-catching structures, soft cotton cashmere blends and suede leather.

CONTACT: Tel: 07855 481 651


In-season womenswear brand Molly Jo offers sophisticated and elegant garments designed in Denmark. With an eye for detail and perfect fit, the label’s styles boast figure-enhancing silhouettes and details that are designed to flatter. Buyers can expect to find classic styles with a twist, combining colourways, patterns and prints that reflect the season’s biggest trends. Each collection offers light tops and dresses in eye-catching prints and colourways alongside elegant trousers and jumpsuits that are designed to flatter every shape. The label is perfect for boutiques with a fashion-conscious customer base looking for feminine and stylish clothing with refined details.

CONTACT: Tel: 0207 636 3063


Scandi womenswear brand NOEN offers timeless yet contemporary styles for fashionable women who are looking for versatility for their wardrobes. Its comprehensive collection offers pieces for every occasion that celebrate all body types with flattering silhouettes and sophisticated colourways. With a strong offer of non-seasonal styles, its pieces are made to last – making its collection a great investment for boutiques. For SS22, its range includes brightly coloured and well-styled soft suits and separates. Expect to find beautiful prints and strong seasonal qualities, with hero pieces including vibrant colour block tunics, bold button-down shirts, relaxed denim trousers and separates, easy-wear daytime dresses as well as chic summer outerwear.

CONTACT: Tel: 0207 636 3063


Outerwear specialist Nordic Gallery creates Scandi-inspired coats and jackets with an edge. Launched last season, the label answers demand for luxurious outerwear styles for shoppers who are spending more time outdoors. Its unique high-quality pieces ensure the collection stands out from other labels, offering striking sport-inspired pieces with impeccable fit that will appeal to fashion conscious shoppers. For SS22, its collection includes head-turning outerwear styles in glamorous techno silk fabrics finished with intricate design details.

CONTACT: Tel: 0207 636 3063


The brainchild of husband and wife team Lise-Lotte and Morten Svenninggard, independent footwear brand Lofina launched in 1996. The Danish brand’s styles are made in Italy and boast a contemporary Scandinavian-inspired aesthetic. Its design signature includes comfortable rubber soles that are easy to walk in, finished by quality leather uppers in numerous colourways. Buyers can create their own unique edits by mixing and matching their own selection of uppers, soles and colours. For AW21 its collection includes cool chunky boot styles that will give pretty daytime dresses an edge.

CONTACT: Tel: 07512 550 346 E:


Perfect for stylish women of any age, Danish brand Gomaye marries Scandi tradition with international fashion trends, creating beautiful classics with a modern twist. The brand first launched in 2017 with a focus on effortless and easy-to-wear fashion with an impeccable fit. Today each of its collections offers timeless dresses, separates and outerwear crafted in luxurious fabrics. For SS22, floral prints and bright hues are combined with minimalist shapes and a utility attitude, creating a chic and contemporary aesthetic. Its design team has reworked core basics this season and kept its fabrics simple to produce a wearable collection that’s perfect for daytime womenwear edits.

CONTACT: Tel: 0207 636 3063


Danish womenswear label Sunday specialises in vibrant casual styles for discerning shoppers. Its pieces are perfect for women who appreciate good quality and perfect fitting garments for reasonable prices. The brand aims to deliver its collections into stores at the right time during the season so shoppers can update their wardrobes all year round. Its designers are inspired by global trends, which are then incorporated into its commercial styles. With a focus on quality, Sunday’s garments are crafted using cotton or cotton and viscose blends, which are carefully selected with comfort in mind. Meanwhile, with dress sizes ranging from small to 4XL, there’s something for every shopper and boutique.

CONTACT: Tel: 0207 636 3063


A leading producer of outerwear in Europe for over 50 years, Frandsen offers on-trend coats and raincoats with a focus on quality. Its outerwear boasts refreshing details, timeless design and a sporty aesthetic – making it the perfect choice for UK fashion indies. Buyers can expert to find high quality materials and craftmanship alongside clever shapes and design details. For SS22 its range includes versatile outerwear for all occasions, with every fabric, cut and detail carefully chosen by its design team. The label uses a range of robust fabrics ranging from luxurious cashmere to technical water-proof materials, ensuring shoppers are properly dressed for all weathers.

CONTACT: Tel: 0207 636 3063


Danish label by basics offers short order garments all year round with a focus on quality and sustainability. Its in-season model offers stockists a constant flow of colours and styles throughout the year, with no minimum order requirement. Choose from hundreds of styles across its brands including by basics, OWN with blusbar. Each is made from eco-friendly fabrics such as bamboo, Oeko-Tex-certified cotton, mulesing-free wool and poplin in numerous colourways to suit your customer base. Its easy-wear pieces are produced in Europe and include quality knitwear, basic tees and long-sleeved tops alongside flattering trousers, skirts and dresses. By basics is delivered four weeks from order while the delivery cycle for OWN is current month plus six weeks. For example, orders placed in September will be shipped by 15 November.