O Bag launches first UK store

Italian accessory brand, O bag, is to open its first UK group concept store this December, offering its signature customisable bags along with watches, bracelets and sunglasses at the new West Midlands location.

Founded in Italy in 2009, O Bag launched in the UK in 2013 and has attracted much success for its unique, Italian-designed bags with numerous colours and mix and match handles and accessories allowing endless combinations to suit different styles, outfits and tastes.

The store is located in Touchwood, Solihull, West Midlands and will be the latest addition to a prestigious list of international cities that boast single brand stores including Rome, Milan, Cannes, Barcelona, Tokyo, Sydney, Istanbul and Miami.

“Since basing the UK operations in Solihull we have wanted to open a store in nearby Touchwood,” explained O Bag UK director, Jordan Quinlan.

“This is the first of many O bag stores planned across the UK, and the team is doing a brilliant job in making it happen. We hope that this store and those that follow it will achieve as much success as our online presence and our 250 successful worldwide stores. It’s an exciting time.”