There’s so much negativity currently in the mainstream media that it can be difficult to remain positive. The death of Queen Elizabeth II really shook the nation last month then came Kwasi Kwateng’s mini budget, sending the pound into free fall.
It’s feared that shoppers will rein in their purchases even further until the long-term effects become clearer. When spending drops, the usual response from larger retailers is to go into discount mode. For indies, it’ll be a case of holding nerve. As Bira CEO Andrew Goodacre says in his column on page 48: “Now is the time for independents to step up their consumer engagement campaigns, plan promotional offers and really shout about them. Indies have the skills and determination to succeed – even in these most challenging of times.”
With Christmas just around the corner, shoppers will inevitably start spending again. The big challenge, as ever, will be stocking the products they want to buy. For some, price will be a non-negotiable factor. But for others, experience will remain key.
If you’re looking for inspiration, we have some great ideas in this issue. Turn to pages 26-27 for some quirky gift ideas – many of which are from independent or sustainable brands. Christmas partywear is set to be popular this year too and we uncover some great short order options on pages 22-25.
If you’re looking to hone your marketing strategy, retail expert Wizz Selvey shares some sound advice on pages 36-37. Meanwhile, we meet Jai Parbat, owner of new boutique Cuckoo, who reveals how she’s successfully started a business despite all the recent challenges on pages 41-44.
Last but not least, we now only have a limited number of tickets left for the Boutique Star Awards 2022 winners’ party. Taking place on Tuesday 8 November at London’s May Fair Hotel, the evening includes a three- course feast and awards ceremony hosted by television presenter Hayley Sparkes. Tickets cost £150 and can be bought directly from the Boutique magazine team (E: julie@bpmedialtd. co.uk for more details). We hope to see you there!
Gemma Ward, Editor
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The October 2022 issue of Boutique magazine is out now.