Organisers declare new format Autumn Fair and Moda a success

Trade show organiser the Hyve Group reports that this month’s co-located Autumn Fair and Moda generated “millions of pounds worth of business” for the industry.

Taking place from 5-8 September 2021, buyers from major retailers such as Harrods, Anthropologie and Fortnum and Mason reportedly attended the Birmingham NEC shows.

Organisers say some brands had their “best shows ever,” with the likes ofLittle Bird Told Me, Hippychick, My Doris, Jess & Lou, Isles & Stars, The Travelling Craft Room, Fountasia, Sass & Belle, Kikkerland and Lesser & Pavey opening “lots of new accounts.”

Hyve said in a statement: “According to many other exhibitors, the shows delivered above expectations with a large number already rebooking for Spring and Autumn Fair 2022. Feedback on Spring Fair’s change of dates to a four-day show have also continued to be positive.”

Scream Pretty founder Lucy Lee comments: “This was the best show we’ve ever had at Autumn Fair and we’ve signed up for the next two shows. We’re delighted and it has exceeded our expectations. We like the new format for Spring Fair being four days instead of five, which we’ve wanted for some time, so we’re very happy to be listened to and look forward to being there.

Hyve says new and first-time exhibitors including Amaura London, Crafty You Crafty Me, Katherine Sheard Art, The Candle Brand, UK Telescopes, and Ibadah London all had a fantastic show too, with most already booked into Spring Fair (taking place 6-9 February).

Hyve’s Julie Driscoll comments: “As a team, we have all been completely blown away by the attendance and huge volume of orders being written. The reaction has been overwhelming and it’s very positive and encouraging for the future of the British High Street and retailing after over a year of challenges and uncertainty.”

Spring Fair and Moda are set to take place from 6-9 February 2022.