With this season’s Pure London only days away, the leading fashion buying event has confirmed more than 800 esteemed brands to showcase their collections, with over 120 young fashion brands lined up for the Spirit section.
Housing predominantly fast-fashion brands, the Spirit section will largely showcase short-order collections for AW14. As such, buyers can expect to find a host of pieces for the Christmas party season, as well as summer staples from SS15 forward-order collections.
Featuring everything from cocktail wear to reproduction vintage and casual pieces, the trend-led section will house a diverse mix of brands, 50 per cent of which are international, with brands from Europe, Australia, Israel and Brazil.
The vibrant feel to the section will not only be shaped by the exciting brand offering, but further enhanced by the Spirit Catwalk, which will showcase a range of styles in lively catwalk shows taking place twice daily.
A selection of new designers will also feature in a shared scene in the Spirit catwalk. These ten designers will exhibit alongside seven other brands within Spirit’s ‘launch pad’, an area dedicated to showcasing first-time exhibitors at the show.
Pure London takes place at London Olympia from 3rd-5th August 2014.