Danish jewellery brand, Pandora, is set to showcase its SS15 and Mother’s Day collections exclusively at Jewellery & Watch Birmingham next month, adding to the esteemed line-up of brands confirmed for the annual trade event.
Pandora is globally renowned for its exquisite hand-finished and modern jewellery designs, which are sold in more than 70 countries and 900 concept stores, 156 of which are in the UK alone. The brand will be making its fifth consecutive appearance at Jewellery & Watch Birmingham, spanning 1st-5th February 2015, having doubled its stand size for this season to accommodate the latest collections, as well as the volume of buyers and visitors to the stand.
Aptly fitting with the show’s theme of Origins, each of Pandora’s collections tells a unique story, while encouraging customers to build their own story using individual pieces.
“The key message which drives our brand forward is the idea of “Unforgettable Moments” and building a jewellery collection unique to your story, your experiences and personality,” explained Peter Andersen, president of Western Europe at Pandora.
The SS15 collection, The Magic of Nature, will make its debut at the show ahead of the official in-store launch on 12th March. The collection draws inspiration from the natural beauty of springtime and the bonds of motherhood, love and emotion. Vintage-inspired classics and delicate designs are adorned with majestic butterfly wings, floral motifs and sleek geometric lines in a variety of unexpected material combinations. Cut-out silhouettes, openwork, pavé-covered 3D forms and colour enamel inserts feature in the collection, decorated with sparkling stones and cubic zirconia.
The theme continues across Pandora’s Mother’s Day collection, due to launch in stores on 9th April. Reflecting ideas of a timeless, lasting love as well as luck and enlightenment, the collection sees pretty rose silhouettes, key emblems and a single sterling silver bangle featuring the Love Knot charm.
Commenting on Pandora’s return to the show, Andersen said: “We are excited to be at Jewellery & Watch Birmingham 2015 for our fifth consecutive year. It is an event we and our partners enjoy attending as we reflect on the past year’s trade and showcase our product for the season ahead. There are so many jewellery brands in one place so it is an ideal place to catch up with colleagues, friends and do some business.”
Other brands exhibiting at the show include Clogau, Domino, Tresor Paris, Gecko, Hot Diamonds, Fervor Montreal, Hockley Mint, Mark Milton, BERING, Sif Jakobs,Ingenious Jewellery, Endless, David Deyong, Alex Monroe and Chavin Jewellery.
Pandora will exhibit on Stand 17U28-U30.
Jewellery & Watch Birmingham
1st-5th February, 2015
NEC Birmingham
To register to attend or exhibit, please visit: Jewelleryandwatchbirmingham.com