Pantone reveals its top 10 colours for AW17

For the first time ever, Pantone has analysed the collections from London Fashion Week to create a list of Top 10 colours for AW17. 

“Led by a vivid Flame Scarlet, the colour palette for Fall 2017 is comprised of strong classic colours complemented by a few unpredictable shades for the autumn and winter seasons,” says Leatrice Eiseman, Executive Director of the Pantone Colour Institute.  “Unexpected combinations such as Royal Lilac and Otter or Lemon Curry with Blue Bell are eye-arresting and create an unusual colour dichotomy.”

 Here are the leading hues… 

  • PANTONE 18-1662 Flame Scarlet

A vivid, powerful red, this strong shade leads the way in for Fall in London.


  • PANTONE 12-2904 Primrose Pink

Primrose Pink is an embracing and gentle pale pink shade.


  • PANTONE 16-1331 Toast

Toast brings a comforting, warmhearted presence to the autumn winter season.

  • PANTONE 14-4121 Blue Bell

This tranquil blue reflects connection and a soothing sense of peace.


  • PANTONE 18-3531 Royal Lilac

An enchanting purple that provides a theatrical linkage to the other colors in the palette.


  • PANTONE 18-1018 Otter

A country color that comes to the city, adding an earthy grounding and a sense of rootedness.


  • PANTONE 19-4029 Navy Peony 

A mainstay for the season, Navy Peony is a dependable and an anchoring shade. Solid and stable, the hue takes some of the load off of black as a go-to neutral.


  • PANTONE 16-1338 Copper Tan

Copper Tan is a burnished shade known for its welcoming warmth.


  • PANTONE 15-0751 Lemon Curry

Exotic and spicy, Lemon Curry adds a touch of piquancy to the seasonal color story.


  • PANTONE 16-0639 Golden Olive

A staunch yet stately green, Golden Olive provides sturdiness.