Patricia Eve launches new digital platform for shape and swimwear brands

Yorkshire-based lingerie and nightwear distributor, Patrica Eve, has launched its revamped digital presence, with a new website showcasing their rosta of some of the best-selling brands in the shapewear market.

The new website allows indies to browse the collections of fantastic swimwear brands such as Miraclesuit and Iconique, shapewear from Naomi & Nicole and Body Wrap, and luxury cotton nghtwear from South African brand, White Mischief.

Unique logins will allow retailers, both existing customers and those new to Patricia Eve, to access everything needed to promote and sell the brands in-store or online, such as brochures, barcodes, logos, descriptions, prices and sizes, as well as care instructions and colour choices. Indies can also download high res product images to use on their own websites or advertising.

Placing an order is a breeze, too: simply click on the blue envelope at the top of the website and email through your requirements. Retailers can also join the stockist list to enhance the chance of possible sales and increase footfall in-store, online, or both.

Product reviews and recent press will appear in the ‘Featured In’ tab, while live feeds to the distributor’s Facebook and Twitter accounts will keep you abreast of all its news. Lastly, a new blog section aims to inspire both retailers and consumers with advice on shapewear sizing and flattering swimwear, along with reviews, reports and lingerie-themed celebrity snippets.