London-based brand, Lagom, takes its design cues from the meaning behind its Swedish moniker, roughly translated as ‘in good balance’. Versatile ready-to-wear pieces are designed with a focus on comfort, quality and style, with attention placed to the finer details resulting in pieces that are just right.
Edited collections are developed by the small London design team with four to six updates per year manufactured in limited qualities for a more exclusive feel.
Wearable classics deliver a perfect balance of retro influences, unique fabrics and interesting detailing, allowing the wearer to express their own original style without slavishly following the latest trends.
Highlights from the new collection include the figure-flattering Frieda dress in beautiful emerald green, sophisticated grey or icy blue; the Bella dress in rich aubergine or teal blue; and the Paloma metallic jacquard cropped jacket, perfect for parties or as a chic holiday cover up.
Tel: 020 7928 4050; Livelagom.com