Personal shopping goes digital with launch of Pocket Wardrobe app

Former senior retail colleagues Debbie Gray and Penny Sloane have joined the recent trend of women founding tech companies with the launch of Pocket Wardrobe – a fashion finder app set to modernise shopping.

Likened to the of the fashion world, the app was developed in response to customer demand for assisted shopping. Users with style dilemmas are paired with product and outfit suggestions from retailers, stylists and other fashion-seekers, essentially affording users with their own digital personal shopper.

“Having spent the last two decades in senior retail and stylist positions, we understood that shops were missing a voice, a way to provide a service that was more tailored to the individual,” comments Gray. “Our clients would regularly complain about feeling overwhelmed by the amount of choice or they simply didn’t know what was available because they were too busy or uninspired. We decided to fix this problem by creating an easy-to-use platform that gives people the freedom and confidence to ask for the things they want and to receive their outfit matches from real people.”

Pocket Wardrobe is free to download from the Apple store and will be available in a website format in September 2015.