From humble beginnings in a Paddington basement office, British womenswear brand Pomodoro was founded in 1992 by husband-and-wife team Noreen and Hemant Puri. A chartered accountant by trade, Hemant had the foundation for the financing and management side of the business while Noreen combined her economics degree and eye for style to lead design and marketing.
Throughout its 30-year history, Pomodoro has evolved from niche label to fully fledged fashion brand. Today it boasts a loyal customer base and year-round product launches, offering co-ordinated collections that mix key knitwear and jersey pieces with eye catching prints.
Over the years, Pomodoro has held a strong presence in independent boutiques and department stores throughout the UK alongside an ever-expanding stockist base across the EU and the US. However, it remains a family business at heart with its key milestones intrinsically linked with the personal achievements of its founders.
“In many ways our personal milestones and that of the brand are one,” says Noreen. “Getting married in 1999 was a significant milestone as our wedding became the talking point in the industry at the time. Over half the guests at our wedding were in some way connected to the fashion industry and as it was a destination wedding in Egypt, we even shot our brochure on location.”
Pomodoro’s success is driven by its founders’ passion for the business as well as their innate understanding of their customer’s needs. “Our recipe for success is definitely the fact that we love what we do,” says Noreen. “We both have an immense passion for our industry, the people who are involved in it and the product itself. It’s a wonderful thing when a career and a passion come together. With the recent challenges of Brexit and the pandemic, we have needed to constantly evaluate what we do and how to make it easier for customers.”
She adds: “The changing landscape of buying behaviour has prompted us to provide as much digital sales material as possible from video footage showcasing our entire collection to virtual sales presentations and catwalks enabling us to reach out to our customers near and far.”
It’s a celebration
As the brand looks ahead to the future, its founders say they are also reminded of the many valued relationships that have made the last 30 years a success. “Our anniversary isn’t just a celebration of our success – it’s a celebration of the long-term relationships that we have built with our customers, team members and sales force,” says Noreen.
With this in mind, Pomodoro’s AW22 collection is all about celebrating life. The range features a riot of vibrant colours from bold shades of pink, blue, green and red to muted pastel pink and duck egg. Buyers can expect to see strong knitwear pieces, stylish jeans and stunning prints in eye popping colourways that will bring joy and excitement to shop floors.
CONTACT: Tel: 0208 961 4000 pomodoroclothing.com