Poolside perfection | Amour & Mer debut collection

Amour&Mer is the new UK swimwear brand based in the North East of England.

Although perhaps not the first location that comes to mind for bearing a brand of cutting edge resortwear, Amour & Mer will sit alongside trendsetting labels from the likes of Miami and Sydney with directional swimwear that’s practical enough for the current wellness craze, but wouldn’t look out of place at an Ibiza pool party either.

Functional and design-led, Amour&Mer swimwear is made for the girl that loves the ocean, fitness and fashion. Offering fit, comfort and style, the brand’s first collection, Noir et Blanc, offers cool, monochrome designs in line with the current 90s trend that looks set to hold strong for 2016.

Founder and designer, Rachel Forster, started the company two years after graduating Northumbria University with a degree in Fashion Marketing. The dream of a swimwear brand came from her childhood lifestyle as a swimmer and, after a year of research, planning and designing, Amour & Mer has now launched and is sure to make a splash with British buyers.

WS from £21.90; E: info@amourmer.com Amourmer.com