Premium trainer independent Kickslove has beat hundreds of fashion retailers to scoop PRS for Music’s national Music Makeover competition – just in time for its first birthday.
As part of its prize, the store will receive £5,000 as well as expert advice from music producer Steve Levine to host more live performances.
Founder Lisa Barlow Weber opened Kickslove in the trendy South East area of Deptford Market Yard in October 2016. With 15 years’ experience working for the likes of Footlocker and Nike, her store offers shoppers a cool yet welcoming atmosphere with exclusive releases, limited edition footwear and brand collaborations.
Kickslove celebrated its Music Makeover win and its first birthday with a party featuring acclaimed musicians performing live in-store to a crowd of fashionistas, influencers and sneaker lovers.
PRS for Music launched the annual Music Makeover competition seven years ago to showcase and raise awareness of the important effect that music can have on local businesses. Its panel of expert judges was impressed by Lisa’s vision of how music could develop Kickslove, with concepts for a future live music element as well as enhancing the current background music set-up.
Barlow Weber comments: “Thank you so much PRS for Music! Sneaker culture and music are so tightly linked together so we are thrilled to be celebrating our first birthday with such a great prize. We’re so excited to host more live music as well as playing great playlists for our customers every day.”
Nigel Elderton, PRS for Music chairman, adds: “Kickslove Manager Lisa Barlow Weber demonstrated a real passion for music in her Music Makeover entry and her ideas for both audio and visual use throughout the store was both innovative and exciting. Judges were unanimous in their support for Kickslove and I am looking forward to seeing how the store adds more music going forward.”