Premium trade show Scoop announces new venue for SS23 edition

The next edition of premium trade show Scoop will take place at Olympia West to coincide with Pure London, its organisers confirm. July’s event will mark Scoop’s twenty-first season of showcasing a highly curated edit of designer womenswear collections.

Accessible from the venue’s main halls, Olympia West is part of the site’s major £1.3 billion redevelopment. The space boasts its own entrance as well as lots of natural light while it is big enough to host 5,000 people.  

Scoop founder and MD Karen Radley says the show will showcase the very best premium and ready-to-wear women’s and men’s clothing, accessories and lifestyle collections: “I am delighted to be celebrating 21 seasons of Scoop. I have met and worked with some of the most wonderful and talented people since founding the show. After very many conversations with buyers and designers who have expressed their desire for our datelines to align with Pure London in July, I look forward to taking Scoop to Olympia West and continuing to focus on introducing brilliant fresh talent and new designer collections.”

Ian Campbell-Smith, director at London-based fashion agency Palladio Associates, adds: “This is very welcoming and positive news – especially for buyers and exhibitors. Olympia West Hall is a great new venue within the Olympia complex and with Karen’s curation and creative talent we know it will be a very successful and beautiful show, replicating the feel and atmosphere of the Truman Brewery that so appealed to buyers and exhibitors earlier in February.”

Scoop x Pure AW22

Last season’s Scoop x Pure took place at East London’s Truman Brewery and was heralded a huge success by buyers and exhibitors.

The next edition of Scoop and Pure London will take place at London Olympia on 17-19 July 2022. Pre-register for free entry here.