Pure London to add new childrenswear and maternity section

Fashion trade show Pure London is set to introduce a new edited curation of children’s clothing, footwear, accessories and maternity collections. Launching this July in response to the fast growth in this sector, Pure Kid  will offer a platform for standalone childrenswear brands.

MD Julie Driscoll comments: “The children’s and maternity wear sector is worth $158 billion dollars globally* and key trends such as ‘mini-me’ dressing, influential celebrity parents and an ever-increasing number of blogger parents who curate their kids’ Instagram feeds are driving more style conscious parents looking for childrenswear that chimes with their own personal aesthetic and values. We are very excited to add Pure Kid to our expanding show and the collections will also be brought to life on our much-loved catwalk shows.”

Brands already signed up include those that already cross over from womenswear to childrenswear, such as Sugarhill Brighton, Hatley, 4Funky Flavours and Dekoz.

The next edition of Pure London and Pure Origin takes place at London Olympia from 22nd – 24th July 2018. For more information visit www.purelondon.com