Pure London adds Pure Body to its 2020 line-up

Pure London organiser the Hyve Group has announced plans to unveil a new bodywear sector at the show’s next edition, which is set to take place on 9-11 February 2020.

Pure Body will ‘create a wider offering across the active and loungewear sectors’ by incorporating Athleisure, Nightwear, Swimwear, Lingerie, Hosiery. 

Event director Gloria Sandrucci comments: “Building on the growth and success of the Athleisure sector, and following feedback from visitors, we are excited to be launching Pure Body in February to encompass and broaden the active, swim, lounge and nightwear sectors and introducing more lingerie and hosiery to give visiting retailers the complete offering.”

Show visitors can also expect to see over 700 brands unveiling womenswear, menswear, footwear and accessories collections alongside young fashion and kidswear in Bubble at Pure London, ethical fashion in Pure Conscious and businesses from across the supply chain in Pure Origin. The February edition will also present inspiring and educational content, keynote speakers and trend-led catwalk shows.