Pure London aligns with Gerard Levy to launch Premium Footwear

Pure London has joined forces with premium footwear expert and retailer Gerard Levy to launch a new section, Premium Footwear, at the SS16 edition of the show.

The move marks the long-running show’s position as the UK’s premium and leading footwear event.

Levy will work directly with the show’s head of footwear and accessories, Vicky Ogden, to curate the brands-by-invitation area, with an aim to elevate its offer to premium brands, buyers and boutiques looking for something special.

Curated to complement the show’s existing line-up of over 100 footwear brands, the Premium Footwear area has already confirmed both UK and international brands including Camper, Alberto Zago, Lili Mill and Megumi Ochi.

The vast selection of quality brands under one roof will provide buyers from home and abroad with an unmissable sourcing opportunity.

Ogden comments: “This exciting collaboration marks a step change in the focus on footwear at the show for SS16, with the introduction of more premium brands set to open up the Pure London experience to a whole host of new buyers. We are thrilled to be working with Gerard to launch what is sure to be a fantastic new addition to the show.”

The next edition of Pure London will take place from 2-4 August 2015 at London Olympia.

Purelondon.com