Pure London and UKTI call for new British brands to exhibit at February show


Pure London, the premium event for progressive fashion buyers, and UK Trade and Investment is calling for up-and-coming British clothing and footwear designers and brands to exhibit at the forthcoming A/W14 edition of the show.

Following the announcement that Pure London’s parent company i2i Events Group is strengthening its partnership with UKTI for 2013 and 2014 to offer more support to British SMEs seeking international growth, the fashion buying event is offering subsidised stands for up to 16 ready-to- wear and eight footwear and accessories brands.

This is a unique opportunity for small designers and brands to reach out to international buyers as i2i Events Group has been chosen as the prime international business partner for UKTI and, as such, the UK Government is using its 101 commercial offices to help drive more international buyers to events such as Pure London.

In addition to giving up-and-coming designers the chance to apply for a subsidised stand, Pure London and UKTI will also be offering support and training pre-event, onsite and post-event on how exhibitors can prepare their businesses to succeed internationally.

UKTI will be flying in country specialists from key international territories to give exhibitors specific market entry advice on those regions as well as funding high-profile international buyers to attend the show.

Up-and-coming designers and brands wishing to apply for a stand at Pure London through the UKTI initiative should contact the team on +44 (0)203 033 2015 or email pure.london@i2ieventsgroup.com

Julie Driscoll portfolio director of Pure London said: “This is a unique opportunity for some of this country’s rising stars of fashion and accessories to present themselves to key UK and international buyers and experience the UK’s leading fashion buying event.

“By working closely with UKTI we aim to increase the number of overseas buyers coming to the event and support our UK exhibitors in making the most of their contact with this international audience.”