Pure London to celebrate Best of British indies with new awards

With the February edition of Pure edging closer, Pure London has announced the launch of its Best of British awards and is seeking nominations of the best independent retailers via their website.

Presented in partnership with the Fashion Association of Britain (FAB), the specialist fashion division of the British Independent Retailers Association (bira), the Best of British awards will celebrate indies that are excelling in business and driving change and innovation in the arena of fashion and footwear retail.

Julie Driscoll, portfolio director for Pure London, said: “Independent retailers are the dynamic lifeblood of Pure London, representing 80 per cent of our 11,000 strong audience each season. They are the most diverse, creative, committed and customer-orientated group of individuals and we are delighted to celebrate their contribution, region by region, with these new awards.”

Split across 10 categories, the awards give recognition to retailers across all aspects of their business, including buying teams, customer service, store merchandising and online offering.

Nominations are now open via the Pure London website, with entrants asked to answer a series of questions about their company to enable the judges to understand its vision, values and achievements.

The initial round of entries will close on Friday 9th January, with a shortlist of finalists invited to attend the official awards event on site at the show on Monday 9th February.