Pure London exhibits a little Korean cool

Image: Blank Noir

Pure London offered its guests a taste of Korean cool its SS16 edition earlier this month, with all-new section the Korean Pavillion attracting much attention from British and international buyers after something a little different.

Known for its beautiful, quality design, Korean fashion is heavily sought after in the UK, and buyers and retailers flocked to the one-stop destination to shop the best in Korean design for the seasons ahead.

Among the eclectic mix was casual-unisex fashion label VVV, whose minimalist and contemporary collections are the work of esteemed fashion print designer Viki Pyo. In contrast, Blank Noir showcased its primitively simple all-black collection, featuring an unprecedented combination of classic, masculine and feminine street styles.

 Elsewhere, Sovone offered a combination of structured, smart styles and edgy young fashion enthused by a love of culture, art and music; while Anouk focused on refined silhouettes, clean lines and sophisticated details. Emin + Paul, Luv Is True and Miuren also brought their collections to the show for the first time.

Not just ready-to-wear, the accessories line-up also saw statement handbags, purses and smaller accessories from Imsoyoung; unique, high-quality and affordable jewellery designs from Doconcept; and a whole spectrum of colourful hosiery goods from ANEéPIGRAPHE, produced using 100 per cent Egyptian cotton and ranging from subtle styling to eccentric colours for the more daring customer.