Pure London expands spaces for new Pure Rocks jewellery showcase

Pure London has announced that due to the incredible response for spaces at its planned new jewellery area, Pure Rocks, it has added an additional five stands to the sold out area for the upcoming show.

Supported by Retail Jeweller and dedicated to sterling silver, gold-plated and semi-precious jewellery, Pure Rocks adds an exciting new element to the wider Accessories and Premium Accessories areas of the show, with the initial eight stands already filled by an array of British and international brands – all but one which will be exhibiting at the show for the first time in February.

Taken from Swedish and Japanese names meaning ‘exceptionally beautiful’, Astrid & Miyu will bring its unique yet wearable, quality jewellery designs to Pure Rocks, while luxury jewellery line Coco’s Liberty, part of London-based jewellery brand Coco’s Revenge, will also be exhibiting.

Fellow London-based brand My Flash Trash will join the line-up as it launches its new line of charm bracelets exclusively at the show. Adding to the British offering in Pure Rocks will be Alexi; a brand that celebrates the essence of femininity with stylish and sophisticated pieces.

International brands include New Zealand born jewellery designer Kirstin Ash, now based in Sydney, Australia, who will bring her eponymous brand to the show in February. Bespoke jewellery brand Henry Daniel Jewellery (HDJ) will join Pure Rocks from Italy with its personalised, interchangeable pieces, while Israeli brand JuditB, will also offer personalisable combinations with its striking gem and stone designs.

New brands are adding to the Pure Rocks line-up each week, with applications now open to fill the additional five stands. Offering brands a small space to display capsule collections within an excellent location of the show, Pure Rocks is the ideal platform for buyers to discover new and exciting jewellery brands.

Pure London – 8-10th February 2015