“Pure London is back,” announce organisers with new-look website and campaign

Pure London has unveiled a new-look website and campaign as it gears up for its first standalone event at Olympia since before the pandemic. The show will return to its usual venue from 17-19 July, offering an international showcase of SS23 womenswear, jewellery and accessories collections in the heart of the capital.

Organisers say its new campaign reflects the show’s vibrancy, with colour blocking, static electricity effects and a vivid colour palette contrasting with black and white photography from its historic catwalk shows.

Event director Gloria Sandrucci comments: “We are so happy to see our new vision start to come to life again with the launch of the new website and creative campaign. It is confident and vibrant and indicates a new beginning for the show.

Pure London’s new campaign

“For 25 years and 50 shows, Pure London has delivered the biggest audience of buyers to a UK fashion event. We are an international platform for brands, suppliers and designers to showcase their collections to thousands of UK and international retailers and buyers.

“Pure London is back and will once again bring together the brightest and most creative minds in the industry, present the best curated and edited new season collections, inspire with the latest trends, offer invaluable business insights and support, and create a hub for forging new and international connections.”

The next edition of the show will feature a new floorplan edit with five destinations: Womenswear, Footwear, Accessories and Pure Jewel with Design Lab.  A host of brands are expected to present their SS23 collections including One Hundred Stars, Brodie Cashmere, Onjenu, Lily & Me, My Doris, Meraki Beach, Bl^nk, Jayley, Alpe, Sonatachic, Joko Edu, ArtLove, Vilagallo, Envy Jewellery, ShanShan, Tale The Label, Italian Closet and Asiana.

Register your interest to attend the show here.