Pure London launches Fashion 100

Pure London has launched the Fashion 100, an innovative chart of the brands, products and styles that trending right now in the UK, providing buyers with an indispensable sourcing tool.

The newest section of Pure London’s recently revamped site stores 24,000 designs per season from across from 800 brands, making it the biggest new product gallery in the UK. Designed to further assist buyers in their product searches, the Fashion 100 can be defined to top 100 lists categorised by womenswear, footwear, accessories and young fashion, with menswear to be added for next season.

The most viewed images across the website will compile the all-new Fashion 100. The list will naturally refresh day by day and week by week as the site’s 250,000 global audience search, click through to, and add to their wish-lists.

Head of retail brand marketing Saul Leese said: “The refreshed Pure London website is extremely visually-led and we’ve already had more than 50,000 image views by fashion professionals and buyers from around the world. The Fashion 100 will provide fascinating insight into what buyers are looking at and what’s hot on the fashion barometer all year round, adding to PureLondon.com’s 365, 24/7 content approach.”