Pure London launches new website

Pure London has unveiled its brand new website designed to offer buyers and retailers with an innovative new way to discover exciting brands at the show, all year round.

Designed around the SS16 show theme ‘Electric Beach’, the website will grow to form the largest directory of brands and products in the UK, making it an indispensable tool for buyers to source both in-season pieces for short order as well as preview new collections for the season ahead. Regularly updated image galleries will be searchable by brand or product description and will allow buyers to like and save products before making direct contact with the brands.

Accompanying trends inspiration and content-rich insights such as exclusive industry expert interviews, enhanced social media and market and retail guides will further empower retailers to boost their business.

The new design has stemmed from i2i Event Groupu’s new head of retail brand marketing, Saul Leese, who was recently appointed to oversee i2i’s retail exhibition portfolio, including Pure London, Pure Shanghai, Jewellery & Watch Birmingham, Spring and Autumn Fair and Glee.