Pure London organiser Hyve Group appoints Nicola Meadows as divisional managing director

Nicola Meadows

Trade show organiser Hyve Group plc has appointed Nicola Meadows as divisional managing director for the company’s Retail, Manufacturing and Engineering Division. 

Meadows joined Hyve in August last year as portfolio director for Spring and Autumn Fair, soon adding Glee and fashion events Pure London and Scoop to her remit and taking on leadership responsibility for the entire Retail portfolio. Currently she is overseeing the rollout of the group’s new revolutionary meetings programme, Connect, which is launching at September’s Autumn Fair.

Hyve Group CEO Mark Shashoua comments: “ It’s Nicola’s connection with Hyve’s ‘why’ that really makes her the ideal candidate for this role. I am very much looking forward to working with her to maximise the portfolio’s potential and create even more game-changing impact for our retail, manufacturing and engineering customer communities.”

Meadows adds: “I feel honoured to be guiding such established events through an exciting time for the industry, working alongside incredibly talented and passionate teams. We are transforming the future of events with the launch of Connect at Spring and Autumn Fair, and our aim is to generate higher returns on investment for our exhibitors and an unrivalled return on time and experience for visitors across the entire division. It is our role to provide the best platforms to showcase great products and innovation as well as nurture the brands and retailers of the future to ensure continued business success.”