Pure London has revealed plans that sees its footwear and accessories offer redefined with a stellar-line up of new, established and returning brands confirmed for the August edition of the show later this year.
Following changes that were initiated at the February shows for the ready-to-wear sections, the re-edited space will allow footwear and accessories brands to enjoy a brighter environment and improve visitor experience.
New sections at the show include a space for Emerging Brands, which will showcase exciting, directional product from 17 footwear and accessory brands, while also debuting at the show will be the new Accessories Launch Pad, aimed at new smaller brands.
Big name footwear brands confirmed to show in August include footwear category sponsor, Highline United Europe, along with Jeffrey Campbell, Luxury Rebel, Fly London, Birkenstock, and award-winning designer Julian Hakes.
The accessories area will see many brands making their Pure London debut in London, alongside established favourites Nica, Fiorelli, Bibi, and Makki, and returning brands including Matt & Natt and Modalu Handbags.
The premium event, taking place at London Olympia from 3-5 August 2014, will showcase forward-order SS15 and short-order AW15 collections across womenswear and young fashion, as well as footwear and accessories.
Vicky Ogden, Pure London head of footwear and accessories, commented: “This season at Pure London is extremely exciting for footwear and accessories brands. The brands have been given space to breathe in carefully re-edited areas leading to an improved show experience for both brands and buyers alike.”
For more information on the forthcoming show or to register to attend Pure London visit Purelondon.com