Pure London to house an eclectic mix of menswear brands at AW16 edition

Image L-R: Remus Uomo, Clavon’s Wear, Hanro

This Sunday, Pure London will open its doors to menswear for the first time, confirming an array of new launches, collections and campaigns.

Catering for mid-to-premium high end fashion, visitors to the show will discover a mix of directional, casual and heritage pieces, crafted by leading British and international designers.

British sports-luxe brand, Slims will be exhibiting sports casual staples and footwear, while Affliction Clothing will celebrate their tenth year of business with select styles from the past decade re-released in limited quantities

Italian-inspired British brand Remus Uomo will be showcasing its brand of tailoring and casualwear for the younger male, while Italian brands Scotdibrow and AC LAbel will debut lines of classic hats and graphic t-shirts and sweatshirts respectively.

Representing the US, Clavon’s Wear launches in the UK for the first the time at Pure London, with collections of causal and formalwear popular with celebrities in the States. Also launching in the UK, Dutch brand Eks’kwizit works with international artists on artwork for its line of t-shirts

Swiss brand Hanro will present luxury underwear, nightwear and loungewear in super light Italian woven cotton made from cotton-cashmere, while Gobi Organic offers organic Mongolian cashmere in its first collection of knitwear, outerwear and accessories.

Other menswear brands confirmed for Pure London February 2016 include 1 Like No Other, Adamist, Balmedor Designs, Bare Skin, Bilbaoriginal, Brancaccio C, Claudio Lugli, Cristiana C, D-Rock, Double Two, Duke Clothing, Elle Emme, Eric and Sophie, Eto Demin, Fronz Leather Styles Ltd, Guide London, Harber & Dasher, Hardcore Fashion, Harrington, Hatadi Comert, I-Clip, Imossi London, Jacksin, Jog On London, Kuna, Lighthouse Clothing, Lizard King, Marbek, Muresan Boutique, Noble Wilde, Noi Collection, Nu-Lads, Punto Blanco, Re Create, Satanic Mill, Shackleton, Waven, Wolsey, Yuuths and Zeha Berlin.

Pure London – Olympia, London
14-16 February 2016