Pure London unveils first menswear line-up for February 2016

Pure London has announced the first line-up of brands set to exhibit within its all-new menswear section in February, showcasing AW16 collections across apparel, footwear and accessories.

The launch of Pure Menswear forms part of a progressive plan to re-edit and refresh the show, enhancing its bold, new-look interior while offering buyers and retailers a one-stop central London destination to source both men’s and womenswear collections under one roof.

Positioned at the front of the Grand Hall alongside premium and contemporary womenswear collections, the new section will house the latest collections from brands including Bravesoul, White Stuff, Balmedor, Brancaccio C., Haber and Dasher, Ljung, Shackleton, Claudio Lugli, Peter Gribby, Jacksin, Noble Wilde, Blow Ties and Tom Smarte.

In line with the menswear launch, Pure London will also introduce new content throughout the season as part of its 365 digital approach, as well as at the show, with seminar content tailored towards menswear brands, retailers and media.

Speakers already confirmed include Simon Middleton, founder of The Shackleton Design & Manufacturing Company, and David Mullane, Founding Director of The Warehouse.

The AW16 edition of Pure London will take place from 14-16 February 2016 at Olympia London.