Pure Shanghai teams up with China’s leading fashion event for October edition

Pure Shanghai has confirmed that its second edition will be held in partnership with China International Fashion Fair (CHIC), China’s largest and most influential fashion trade show.

The three-day event will take place from 13th-15th October 2015 at the newly built National Exhibition & Conference Centre in the Honqiao District of Shanghai, where CHIC held its 23rd edition last week.

CHIC’s bi-annual shows welcome over 1,000 brands each season across menswear, womenswear, childrenswear and accessories, with insightful business forums, seminars and workshops aiming to serve both as a B2B platform and as a bridge into the Chinese consumer market. The opportune partnership aims to further establish the recently launched Pure Shanghai event as a trusted platform for international womenswear and accessory brands to showcase their collections to China’s key buyers, agents, distributors, franchisers and licensing partners.

Mr Chen Dapeng, executive vice president of China National Garment Association (CNGA) attended the signing ceremony held at CHIC last week, commenting: “We are extremely excited to be partnering with i2i Events Group to deliver the Pure Shanghai concept as part of CHIC.

He added: “We have been impressed with the initial steps Pure Shanghai has made into the Chinese market and believe that we can now create the fashion destination for the growing retail industry.”

Pure Shanghai will continue to work with the China-Britain Business Council (CBBC) to deliver matchmaking sessions for UK exhibitors.