British accessories brand Radley London has appointed professional tennis player Johanna Konta as the second brand ambassador to front its Radley Spirit campaign.
Radley London will be serving up the Johanna Konta Edit, a curated collection of Johanna’s favourite pieces from the SS19 collection. The new drop will notably feature the Johanna Konta atheleisure Tote Bag, featuring a spacious interior made from nylon.
The Johanna Konta Edit also features further new styles including the Selby Street Punch Medium Flapover Crossbody, Arlington Court Medium Zip Top Backpack, the Haven Street Patchwork Medium Flapover Crossbody and the Alba Place Camera Small Zip Around Crossbody Bags, alongside additional designs dropping in August and September.
Julia Darlington, chief brand officer at Radley London, comments: “Johanna Konta is a natural fit for both the brand and the ‘Radley Spirit’ campaign, which is inspired by women who live life on their own terms, with the passion and drive to make things happen – whether independent, bold, playful, fierce or fun. With her undeniable talent, Johanna truly personifies this spirit and we are delighted to be working with her to bring this platform to life. Not to mention, as a brand Radley has always been committed to celebrating London. Wimbledon is one of the capital’s most iconic sporting events and we can’t wait to see Johanna showcase both her skills and her style on the court.”
Johanna Konta adds: “I am so excited to be working with Radley London. I have been a fan of the brand for many years and love the female empowerment ethos of the ‘Radley Spirit’ campaign. Celebrating women, their individuality and accomplishments is something I am passionate about. In fact, last year I spoke at the Oxford Union about women’s rights and equal pay, especially within sports, so I am delighted that the Radley Spirit campaign enables me to continue championing women in this way.
In addition, a percentage of sales from Radley’s new Alba Place Camera Small Zip Around Crossbody Bags will go to Centrepoint, the UK’s leading youth homelessness charity, allowing the brand to give back and empower young people to have a better future.