With every major UK trade show now cancelled this summer, buyers and brands have been looking for new ways to connect in preparation for SS21. Many agents and designers are holding one-to-one showroom appointments for their customers. However, if you’re a retailer looking for a new brand to stock, the new COVID-19 safety restrictions are proving to be a challenge.
For this reason, Boutique magazine has launched a new and exclusive virtual showroom. Boutique Runway offers buyers free access to a range of brands all in one place. Retailers can view still life images of next season’s most promising collections, watch pre-recorded presentations and set up a live personal buying appointment with reps and agents. Buyers pre-register now for free access and will be sent a code so they can view the collections once the site is open.
Retailers can access labels across a full range of categories and price points. These include womenswear, menswear, accessories, footwear, sustainable brands and business solutions.
The platform means buyers can make their selections from the comfort of their tablet, smartphone or computer – without needing to travel or see anyone face to face.
Buying for SS21 looks set to be a challenge. However, with Boutique Runway it’s easy to find a wide range of brands and new products all in one easy-to-access place. Pre-register for free access now!
SHOWCASE YOUR BRAND ON BOUTIQUE RUNWAY!
Brands and agents that want to reach buyers virtually on Boutique Runway can upload up to 30 images, look books, brand bio plus a video. Interested buyers will then be able arrange a personal buying appointment via Zoom. The package also includes digital promotions and a social media campaign. For more information, E: Julie@bpmedialtd.co.uk