Retailers get ready for Independents’ Day 2018

Retailers across the country are getting ready for tomorrow’s Independents’ Day 2018 – an annual celebration of shopping with small local businesses.

The not-for-profit campaign supports and promotes UK retail businesses all year round, with a focus on 4 July. Indies can get involved by running a special offer, event or promotion to attract shoppers; engaging with the campaign on social media; and downloading and sharing the Independents’ Day UK logo to spread the word.

The British Independent Retailers Association (Bira) is showing its support by offering retailers a 20 per cent discount on its membership if they join the association tomorrow.

“Independents’ Day is a great opportunity to shine a spotlight on the wonderful and passionate retailers we have,” says CEO Alan Hawkins. “It is a great initiative to get involved with and to get your fellow local retailers engaged with too.

“Perhaps you could offer a special discount, have balloons outside your business, promote the day across your social media channels and invite your local press along to take photos. If you need any more inspiration we’ve got some ideas on bira.co.uk.”

To join the crusade on social media, follow Independence’ Day UK on Twitter and Instagram @ukindieday and use the hashtags #ukindieday #shoplocal #shopindie #shopsmall