Rew clothing chosen for Small Business Sunday initiative

5Tamworth-based independent label Rew clothing is one of the latest fashion brands to benefit from Theo Paphitis’ Small Business Sunday initiative. The Dragons’ Den star asks small businesses to tweet @TheoPaphitis describing their business with the hashtag #SBS between 5pm and 7.30pm each Sunday. He then selects his favourite six, which are then re- tweeted to over 300,000 followers. The winning firms are also profiled on the scheme’s site Theopaphitissbs.com.

Rew owner Rachel Wright says she received an influx in Twitter followers as well as extra orders. “We’ve only been in business for 18 months and I still work out of a custom built studio from home,” she says. “It’s great to have support as it’s been tough trying to raise our profile and Theo has recognised our hard work and determination to succeed in this tough economic climate. This has helped spread the word about our brand and our beliefs in British-made products.”

Rew specialises in quirky collars that offer an alternative to the traditional scarf. Wright first thought of the idea 12 years ago but only recently set up the company when she became redundant in 2011. Fast-forward to today and her brand supplies around 120 boutiques across the UK.