Since its launch in 2007, British short order label Ruby Rocks has become renowned for its quirky prints, directional silhouettes and relaxed styling. The brand unveils a large collection each season featuring a wide spectrum of styles and looks for all occasions. Its signature pieces are its pretty day dresses and conversational prints, which appear across a number of garments from tops and trousers to jumpsuits and accessories. And while it may fall under the young fashion arena, the label’s collections are loved and worn by a wide market from teenagers to women in aged their 40s.
Ruby Rocks’ strength is undoubtedly its ability to work with customers, adapt its offer to reflect their requirements and ensure its prints and styles are on-trend. Buyers can select styles in alternative prints – making it exclusive to their store – giving the brand’s collections a real edge over the entire high street.
For SS13, the Ruby Rocks design team has created a collection based on the theme “a true nature child born to be wild.” Using the planet and nature for its inspiration – but crucially giving it its signature edge – it delivers hints of lush tropical rainforest, steamy desert hues, tribal ikat prints, eastern influences and folk woodland magic all alongside a traditional English country garden.
Its earthy palettes include bright highlights while the silhouettes are soft and flowing or body-con. Summer baroque and tropical prints show up across prom style dresses using block bright hues with accented print borders in floral and paisley. Meanwhile, body-skimming midi and maxi dresses sit alongside super sexy pencil dresses.
SS13 is going to be a guaranteed hot season for Ruby Rocks stockists, not matter what the British weather brings.
CONTACT: Tel: 07973 718 301 Rubyrocks.com