Salisbury boosts retail community with local fashion week

Salisbury recently held its the second edition of the town’s own fashion week with an aim to encourage locals to support Salibury’s retail scene.

Organised by local salon owner, Jayne Prigent, along with fellow Salisbury business woman, Catherine Dunning from Ladies Who Love… Events, Salisbury Fashion Week boasts a schedule of fashion evenings and shows with the view to encouraging consumers to shop locally and support the city’s businesses.

Prigent, who owns Jas Hair, rallied the support of the local community and united 42 commercial businesses and organisations, such as the cathedral, the local Spire FM radio and indie start-ups, to create an impressive programme of events bringing fashion enthusiasts and local people together.

“Connecting to local businesses is my biggest drive in all of this,” commented Prignet. “We create an amazing set of events and shows, but this also initiates working relationships between companies, and not only does it create a great community atmosphere, it also means the business community is much more tight knit too.”

This year’s event saw catwalks showcasing 23 designers as well as bigger retailers such as Marks & Spencer, Debenhams, Jigsaw, Mistral, Phase Eight and Laura Ashley. All those who took part were also able to promote discounts and promotions during the week on the Salisbury Fashion Week website with a view to encouraging footfall into the businesses.

Other highlights of the week included a vintage fashion afternoon tea party held in the grand surroundings of Salisbury cathedral, as well as craft events, a supper party at a local restaurant and a closing party in the cathedral’s refectory.