Save the date: Small Business Saturday returns on 5 December

Small Business Saturday is back and the UK’s independent retailers are encouraged to get involved on the day that celebrates the quality and diversity of the nation’s small businesses.

Building on the huge success of 2013 and 2014, Small Business Saturday will run for its third year on 5 December 2015.  Last year Small Business Saturday attracted 16.5 million adults who went out to shop small on Small Business Saturday, spending £504 million, and providing a significant boost to small businesses.

Principal supporter of the grassroots campaign, American Express is once again helping small businesses attract customers in the lead-up to Christmas, encouraging more people to shop small with:

  • A Shop Small offer to reward American Express Cardmembers with a £5 statement credit every time they spend £10 or more with their registered Card at participating small businesses from 5-20 December, giving them even more reasons to shop small.
  • An interactive Shop Small map will help customers know where to find participating businesses.
  • A national advertising campaign celebrating the ‘Heroes of our high streets’
  • Small businesses can access – free of charge – the American Express Ad Creator tool to create personalised digital advertising to increase their online visibility. American Express will promote the finished adverts online to potential customers in their local area.

Businesses who are already registered must also log on to check their details are correct by end of day on 19 November 2015, to ensure their business is accurately displayed on the Shop Small map.

The interactive map will be available to all UK shoppers ahead of Small Business Saturday.