As London Fashion Week continues its five-day run at Somerset House, Business Sweden and The Embassy of Denmark have partnered for the fourth season with Varg PR and Make Lemonade Agency to showcase a collective of Scandinavian fashion designers at the capital’s iconic building.
This season’s exhibition is currently being held at the West Wing showrooms at Somerset House where the designers are showcasing their AW15 collections through sales and press appointments.
The aim of the initiative is to raise brand awareness for each member of the collective both within the UK and on an international level, as well as enable each designer to independently establish new connections and a network that will help build long term relationships with buyers relevant to their brand.
For AW15, the participating brands include J Lindeberg, with collections for men and women that bridge fashion and function; Copenhagen label, Bruuns Bazaar, and its streamlined sensibility; sophisticated and cool womenswear by Filippa K; By Timo’s artfully balanced womenswear; and beautiful and responsible clothes by Copenhagen’s Mark Kenly Domino Tan.
Accessories are also well represented with sexy but functional stilettos by Sargossa; contemporary jewellery line, Sophie by Sophie; 90s underwear and loungewear brand, Bjorn Borg; and heritage Swedish glove makers, Hestra.
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