Scoop x Pure unveils cheeky show campaign for AW22

London trade show Scoop x Pure has launched a Rococo-inspired campaign for its AW22 event.

Taking place at the Truman Brewery this 8 – 10 February, the show’s latest theme continues its unusual flamboyant style with a cheeky take on love, fantasy and fashion.

Visitors can expect to see ornamental and theatrical imagery emblazoned across the show’s interior as well as on social media, posters and stunning Scoop x Pure wool and silk scarves.

Under the creative direction of Scoop founder Karen Radley,  Scoop x Pure is set to showcase the most exciting AW22 collections from the best labels across the Scoop and Pure London rosters. Its line-up includes premium and ready-to-wear womenswear and accessories collections from designers including Feri, Sancia, Louise Hendricks, Pom Amsterdam, Primrose Park and new faces including Way Out, Lam, Blanka Pukara, Mou and Norr Copenhagen.

Karen Radley comments: “The design team at Ratti S.p.A. Como and I have so much fun developing the seasonal creative for Scoop. This season for Scoop x Pure AW22 is no exception. I love the cheeky fantastical Rococo inspired world. There is so much fun and fantasy throughout and I could spend hours taking in all the theatrical elements. It sets the tone for the February show and will provide a spectacular backdrop for our beautiful designers.”

Buyers can register for free entry here.