Scotch and Soda assumes position for global growth

Scotch and Soda has appointed a new chief marketing officer to drive global growth. Ralph Rijks comes with over 10 years’ experience in senior marketing including a role as senior vice president of Heineken USA. His new position will see him leading the Amsterdam fashion label’s marketing department in a bid to expand its reach within international markets. He comments: “I know Scotch and Soda as a much-loved Amsterdam brand with a worldly mind-set. I look forward to working with the teams to communicate the free-thinking spirit of this rich brand to its growing, global fan base.”