London’s Carnaby Street hosted a special event on Saturday to celebrate World Oceans Day. Shoppers were treated to a host of activities held in partnership with Project 0 including live music, talks, ocean-themed artwork and installations as well as appearances from Project 0’s ambassadors Jo Wood, Tyrone Wood, Will Poulter, Pixie Geldof and Clara Paget.
Taking place during Soho Music Month, visitors were able to relax in a festival setting on Carnaby’s Ganton Street, complete with a ‘grass’ lawn, bean bags, photo booth, free ice lollies and live music. Curated by artist and producer Luis Felber, there was a fusion of Latin, Afrobeat and Jazz with music collective Lokkhi Terra, cool Indie sounds from ALLTHINGSMATA, sultry vocals from Delilah Holliday and electric soul from Ese and The Vooduu People, along with laid-back tunes from Vista Kicks and St Martiins.
Elsewhere shoppers were able to learn about protecting our oceans at the Project 0 pop-up exhibition at 3 Newburgh Street. Visitors experienced stunning pieces of art by Elizabeth Hoff and photographs by Tim Atkins of Micro Plastic Pollution in beautiful styled dishes. Books by ocean photographer Ben Thouard were also available to purchase alongside exclusive Salt-T t shirts from iconic rockstar Slash.
Meanwhile, the new limited edition Carnaby X Project 0 tote bags could also be purchased, featuring environmentally themed artwork from six eco-conscious and influential designers Tracey Emin, Fearne Cotton, Georgia May Jagger, Holly St Clair, Julian Höenig, and Suki Waterhouse. Bags cost £15, with 100 per cent of funds raised going to conservation work in the Thames. The tote bags are also available to buy at weareprojectzero.org.