Britons are expected to spend £1.5 billion online on Christmas Day, predicts delivery comparison site ParcelHero. Over 11 million shoppers will spend time on their devices on the big day to try and bag bargains or console themselves over unwanted gifts.
ParcelHero’s head of consumer research, David Jinks M.I.L.T., says: ‘The growth of Christmas Day as a shopping event has become a retail phenomenon. Previously, Boxing Day launched the big post-Christmas sales season but now it’s Christmas Day itself.
“Brits used to slouch in front of “Home Alone” or the Queen’s speech but, last year, 11 million of us shopped online while just 8.2 million watched the Queen’s Christmas message.
“There are many reasons why the day has become so popular for shoppers. Often, children are swift to indicate disappointment because they have been overlooked by an aunt or given the wrong toy. Knowing a new present is on its way swiftly restores Christmas cheer.
“Then there’s the emergency option for that moment when you know you have bought your partner the wrong present. It’s not a great feeling when your loved one has lavished time and money on your present but is on the receiving end of a novelty jumper. A sneaky order with next day delivery means you can tell them their main present is still on its way.”