Sif Jakobs Jewellery is shortlisted for Jewellery Brand of the Year

Danish jewellery brand Sif Jakobs Jewellery has been shortlisted for the Jewellery Brand of the Year category at the prestigious UK Jewellery Awards 2019.

Bringing together more than 600 jewellery and watch industry professionals, the annual awards recognise and celebrate the very best of the industry. This year’s winners will be announced at a glamorous awards ceremony at the Artillery Gardens, London on 3 July 2019.

Sif Jakobs, founder and creative director of the eponymous Sif Jakobs Jewellery brand, said: “I set out to design chic, stylish jewellery for the modern woman, and to be recognised for the successful brand we have become means a lot to me personally as well as the whole team at Sif Jakobs Jewellery.”

Søren Dahl, CEO of Sif Jakobs Jewellery, added: “We are delighted to be one of the finalists at the UK Jewellery Awards 2019, which is really the pinnacle event of the UK jewellery calendar. As a first mover brand we continue to go from strength to strength, offering retailers an exciting range of affordable designer jewellery to make us the go-to brand in our category.”

Sif Jakobs Jewellery has reported a strong start to 2019, hitting an all-time exhibition sales high at Inhorgenta 2019 in February after other successful exhibitions at Jewellery & Watch, CMJ Trade Event and The London Jewellery Showroom at London Fashion Week earlier in the year.

The Copenhagen-based brand launched several commercial yet striking collections for spring/summer 2019, including the Follina range – a simple and elegant set of necklaces, rings, bracelets and earrings in sterling silver and gold-plated silver that gives customers the option to write short messages or add motifs to their jewellery to make their piece truly unique.

The introduction of rainbow colours has also proved popular with buyers and consumers alike, so further new multi-coloured versions have been introduced for spring/summer. Existing hero designs have been sprinkled with a splash of rainbow colours, offering some of the most loved pieces such as Biella and Novara in a cool summer version. New candy colours of red, pink, yellow and blue cubic zirconia stones also feature in several of the brand’s extensions to best-selling ranges, adding a striking, colourful alternative to the ever-popular white and rainbow variations.

Sif Jakobs Jewellery won the Professional Jeweller Personalised Jewellery Collection of the Year Award 2018 for its astrologically inspired Zodiaco range.