Skincare brand Olehenriksen appoints Anine Bing as global Scandi brand advisor

Danish fashion designer Anine Bing has been appointed as global Scandi brand advisor for 40-year-old skincare brand Olehenriksen.

The award-winning skincare company says it hopes the partnership “will help amplify diverse elements of Scandi culture and our Scandinavian-inspired skin wellness approach in a fresh, modern way.”

Renowned for her effortlessly cool wardrobe essentials, Anine Bing has been an authority in Scandinavian style since her eponymous label’s launch in 2012. Inspired by Scandinavian simplicity and American energy, she has built a global fashion house focused on everyday wardrobe styles and investment pieces for modern women seeking a timeless yet rebellious approach to style.

The fashion designer’s new role will see her lending her Scandi-forward skincare and lifestyle expertise to Olehenriksen, with key responsibilities ranging from creating social media content to spearheading cross-branded collaborations. Throughout the partnership, she will be leading a six-part mini-series offering insight into her own personal secrets, morning wellness tips and favourite products.

“I’ve been a long-time fan of Olehenriksen’s skin care,” says Bing. “Our shared passion for Scandinavian culture creates such a unique synergy and I’m really looking forward to bringing to life the many exciting concepts we have in the works.”

Olehenriksen founder Ole Henriksen adds: “There are few people I’ve met that are as strong and elegant as Anine. I’ve admired her impactful, eclectic and classic designs for years, and couldn’t be happier to have her join the team. Anine has brought a new and fresh meaning of Scandi-cool both globally and within America, all while staying true to her Danish roots. Her leadership and expertise within the space, paired with her perspective on Scandi lifestyle, wellness, skincare and style, make her the perfect partner for Olehenriksen.”

Olehenriksen already works with several Scandinavian creators including Linda Hallberg, Ceval and Nnenna Echem to highlight the Scandi lifestyle. Introducing fresh and modern faces directly from the region, it says the purpose of its content is to immerse global consumers into the richness of Scandi culture.