Thursday 7 November

Following the phenomenal success of last year’s competition, the Boutique Star Awards are back for 2024! 

The winners’ party will return to London’s May Fair Hotel this November and independent retailers, agents and brands can enter a host of exciting new categories. Businesses can put themselves forward for as many awards as they’re eligible for before the deadline on Wednesday 31 July 2024. 


Newly added award categories include Independent Employer of the Year to celebrate retailers putting a strong emphasis on supporting their teams; Store Design of the Year for those with outstanding interiors and Shop Window of the Year to highlight indies excelling at creative visual merchandising. For brands and suppliers, there will also be three new awards for Footwear Brand of the Year, Jewellery Brand of the Year and EPoS Provider of the Year of the Year.

Entries will open online where indies and suppliers will be asked to write a synopsis of their business and provide supporting evidence to be in with a chance of winning. Submissions will be deliberated by a judging panel of impartial industry experts with the winners crowned at a celebratory party in London this November (full details to be announced in spring). 



Fashion Independent of the Year Sponsored by Associated Independent Stores and INDX

Independent Group of the Year

Social Media Strategy of the Year

New Independent of the Year

Sustainability Advocate of the Year

Community Hero of the Year – Sponsored by British Independent Retailers Association

NEW: Employer of the Year

NEW: Store Design of the Year

NEW: Shop Window of the Year


British Brand of the Year

International Brand of the Year

Fashion Agency of the Year

Fashion Distributor of the Year

Female-Founded Brand of the Year

Sustainable Brand of the Year

NEW: Footwear Brand of the Year

NEW: Jewellery Brand of the Year

NEW: EPoS Provider of the Year

Special Awards

Newcomer – Sponsored by City Goddess

Lifetime Achievement

Outstanding Business

2024 category sponsors