Honouring the best in independent fashion retail

The fifth annual Boutique Star Awards returned to London’s May Fair Hotel, celebrating the very best of independent fashion retail.


Hosted by television presenter Hayley Sparkes, the event presented 16 awards recognising outstanding retailers and their suppliers. Guests enjoyed a drinks reception sponsored by Concrete-Concept, Girlfriend Collective and CCDK Copenhagen, followed by a three-course dinner, ceremony and after-party.

Among the night’s big winners were Gemini Woman, which took home Fashion Independent of the Year, and Artichoke, named Online Shop of the Year, sponsored by Top to Toe. Paula Preston of Young Ideas won Manager of the Year sponsored by Joseph Ribkoff, while Salt Society was crowned New Independent Store of the Year, sponsored by Bira, for its St Ives boutique. Cirencester boutique owner Sue Parkinson also received recognition for her retail career with the Lifetime Achievement award.  

In the supplier categories, Girlfriend Collective was named Conscious Brand of the Year, Joanna Edwards took home Fashion Agency of the Year sponsored by Harrogate Fashion Week, and Whyci won Family-Founded Brand of the Year.

2025 Winners

Retailers

Fashion Independent of the Year
Gemini Woman

Highly Commended: Sisters and Misters

 

Social Media Strategy of the Year
Kiti

New Independent of the Year – Sponsored by BIRA
Salt Society (St Ives)

Manager of the Year

Paula Preston, Young Ideas and Henmores

Highly commended: Catrin Verrall, Kiti

Online Shop of the Year

Artichoke

 

Loyalty Programme of the Year
Sue Parkinson

 
Suppliers

British Brand of the Year

Chalk

Highly commended: Goddiva

Fashion Agency of the Year – Sponsored by Harrogate Fashion Week
Joanna Edwards

Accessories Brand of the Year
CME

Conscious Brand of the Year
Girlfriend Collective

Womenswear Brand of the Year
Goddiva

Highly commended: Fee G


Family Founded Brand of the Year
Whyci Milano

Highly commended: Lily & Me, Lily Charmed

Emerging Brand of the Year
SwimSara

 
Special Awards

Favourite Supplier (voted by Boutique magazine readers)
Carol C Collections

Lifetime Achievement
Sue Parkinson

Outstanding Business – Sponsored by City Goddess
Lily and Me

2025 Sponsors

2025 Drinks Reception Sponsors