Stine Goya partners with Sojo to offer London shoppers in-store tailoring and repairs

Danish womenswear brand Stine Goya is partnering with fashion-tech platform Sojo to offer shoppers an exclusive tailoring and repairs solution from its Beak Street store in London.

Customers can now arrange for new or pre-worn Stine Goya garments to be altered then delivered to their homes via Sojo’s emissions-free courier service, or collected from the store. Prices for in-store repairs and alterations start from £8.

The fashion brand says the move is part of its increasing sustainability efforts and hopes it will help keep loved clothing in shoppers’ wardrobes for longer.

Josephine Philips

“As a brand in today’s world, we have a responsibility to strive for more sustainable solutions for wearing clothes,” says founder and creative director Stine Goya. “Our partnership with Sojo signifies an important step in this journey.

“By tailoring pieces to achieve the perfect fit, and repairing those special pieces you just can’t live without, we support a shift in consumer mindsets, built on longer-lasting garments and reducing clothing waste in turn. I’m so excited to offer this incredible service, exclusively from our flagship store on Beak Street in London.”

Founded by Josephine Philips, Sojo is re-inventing the clothing repair and tailoring industry with its alterations app and emissions-free door-to-door repair and alterations services.